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Privacy Notice

General Information

Abelini Limited, understands that protecting your personal data is important. This Privacy Notice sets out our commitment to protecting the privacy of personal data provided to us, or otherwise collected by us when providing our website, showroom and jewellery to you (Services) or when otherwise interacting with you.

It is important that you read this Privacy Notice together with any other detailed Privacy Notice we may provide when we are collecting or processing personal data about you so that you understand our privacy practices in relation to your data.

The personal data we collect

Personal data: is information that relates to an identified or identifiable individual.

We may collect, use, store and disclose different kinds of personal data about you which we have listed below:

  • Identity Data including first name and last name.
  • Contact Data including billing address, delivery address, email address and telephone numbers.
  • Financial Data including payment card details (through our third party payment processors, Stripe, PayPal, Amazon and V12 Retail Finance.
  • Transaction Data including details about payments to you from us and from you to us and other details of products and services you have purchased from us or we have purchased from you.
  • Technical and Usage Data including internet protocol (IP) address, your login data, your browser session and geo-location data, device and network information, statistics on page views and sessions, acquisition sources, search queries and/or browsing behaviour, information about your access and use of our website, including through the use of Internet cookies, your communications with our website, the type of browser you are using, the type of operating system you are using and the domain name of your Internet service provider.
  • Profile Data including your username and password for our website, purchases or orders you have made with us, support requests you have made, information you have shared with our social media platforms, your interests, preferences, feedback and survey responses.
  • Interaction Data including information you provide to us when you participate in any interactive features of our Services, including surveys and promotions.
  • Marketing and Communications Data including your preferences in receiving marketing from us and our third parties and your communication preferences.
  • Professional data including where you are a worker of ours or applying for a role with us, your professional history such as your previous positions and professional experience.
  • Special Categories of Personal Data is a special category of personal data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not actively request special categories of data about you, nor do we collect any information about criminal convictions and offences. If at any time we need to collect special categories of data about you, we will only collect it and use it as required or authorised by law.

How we collect personal data

We collect personal data in a variety of ways, including:

  • Directly: We collect personal data which you directly provide to us, including when you register for an account, when you order a product from us, through the ‘contact us’ form on our website or when you request our assistance via email, or over the telephone.
  • Indirectly: We may collect personal data which you indirectly provide to us while interacting with us, such as when you use our website, in emails, over the telephone and in your online enquiries.
  • From third parties: We collect personal data from third parties, such as from our analytics and cookie providers and marketing providers. See the “Cookies” section below for more detail on the use of cookies.

Your Data Protection Rights

Please read this Privacy Notice carefully. If you provide personal data to us, you understand we will collect, hold, use and disclose your personal data in accordance with this Privacy Notice. You do not have to provide personal data to us, however, if you do not, it may affect our ability to provide our Services to you and your use of our Services.

Your right of Access: You have the right to ask us for copies of your personal information. This right always applies. There are some exemptions, which means you may not always receive all the information we process.

Your right to rectification: You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. This right always applies.

Your right to erasure: You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing: You have the right to ask us to restrict the processing of your information in certain circumstances.

Your right to object to processing: You have the right to object to processing if we are able to process your information because the process forms in our legitimate interests.

Your right to data portability: This only applies to information you have given us. You have the right to ask that we transfer the information you gave us from one organisation to another, or give it to you. The right only applies if we are processing information based on your consent or under, or in talks about entering into a contract and the processing is automated.

Information from third parties: If we receive personal data about you from a third party, we will protect it as set out in this Privacy Notice. If you are a third party providing personal data about somebody else, you represent and warrant that you have such person’s consent to provide the personal data to us.

Unsubscribe: To unsubscribe from our e-mail database or opt-out of communications (including marketing communications), please contact us using the details below or opt-out using the opt-out facilities provided in the communication.

Withdraw consent: Where we are relying on consent to process your personal data, you have the right to withdraw your consent at any time. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to make a complaint, please contact us using the details below and provide us with full details of the complaint. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

If we are processing your information for criminal law enforcement purposes, your rights are slightly different.

You are not required to pay any charge for exercising your rights. We have one month to respond to you.

Please contact us at www.abelini.com if you wish to make a request, or contact our helpline on +44 (0) 2038051270

Purposes and legal bases for processing

We collect and process personal data about you only where we have legal bases for doing so under applicable laws. We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please reach out to us if you need further details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose of use / disclosure Type of Data Legal Basis for processing
To provide our Services to you, including to dispatch and deliver our products to you.
  • Identity Data
  • Contact Data
  • Performance of a contract with you
To contact and communicate with you about our Services including in response to any support requests you lodge with us or other enquiries you make with us.
  • Identity Data
  • Contact Data
  • Profile Data
  • Performance of a contract with you
To contact and communicate with you about any enquiries you make with us via our website.
  • Identity Data
  • Contact Data
  • Legitimate interests: to ensure we provide the best client experience we can offer by answering all of your questions.
For internal record keeping, administrative, invoicing and billing purposes.
  • Identity Data
  • Contact Data
  • Financial Data
  • Transaction Data
  • Performance of a contract with you
  • To comply with a legal obligation
  • Legitimate interests: to ensure we can notify you about any administrative points.
For analytics, market research and business development, including to operate and improve our Services, associated applications and associated social media platforms.
  • Profile Data
  • Technical and usage Data
  • Legitimate interests
For advertising and marketing, including to send you promotional information about our events and experiences and information that we consider may be of interest to you.
  • Identity Data
  • Contact Data
  • Technical and usage Data
  • Profile Data
  • Marketing and communications Data
  • Explicit consent
To run promotions, competitions and/or offer additional benefits to you.
  • Identity Data
  • Contact Data
  • Profile Data
  • Interaction Data
  • Marketing and communications Data
  • Explicit consent
If you have applied for employment with us; to consider your employment application.
  • Identity Data
  • Contact Data
  • Professional Data
  • Performance of a contract with you
  • To comply with a legal obligation
  • Legitimate interests
To comply with our legal obligations or if otherwise required or authorised by law.
  • Any kind of personal data that legal authorities or bodies ask us to share with them
  • To comply with a legal obligation

The legal basis for processing may vary depending on the specific context or type of data being processed.

If you have consented to our use of data about you for a specific purpose, you have the right to change your mind at any time, but this will not affect any processing that has already taken place. Where we are using your data because we or a third party have a legitimate interest to do so, you have the right to object to that use though, in some cases, this may mean no longer using our services. Further information about your rights is available below.

Our disclosures of personal data to third parties

We may share your personal information but will only do so when this is fair and lawful.

We use data processors who are third parties who provide elements of services for us. We have contracts in place with our data processors. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will not share your personal information with any organisation apart from us. They will hold it securely and retain it for the period we instruct.

We may disclose personal data to:

  • our employees, contractors and/or related entities (To manage internal operations and provide our services to you);
  • IT service providers, data storage, web-hosting and server providers such as Microsoft and Hot Jar (For secure storage of data, backup, and to support the functionality and operation of our website and services);
  • our online store management system, OpenCart our live eChat system, Zopim (To manage online transactions, provide customer support, and improve the user experience on our website);
  • marketing or advertising providers such as Mailchimp and Sendgird and affiliate link provider Paid on Results Limited (To deliver marketing communications, promotional content, and manage affiliate marketing activities);
  • our review platforms, Trust Shop Reviews, Trustpilot and Google Reviews (To collect customer feedback and reviews, which help us improve our services and build trust with potential customers);
  • professional advisors, bankers, auditors, our insurers and insurance brokers (To obtain professional advice, manage financial transactions, audit our accounts, and comply with insurance requirements);
  • payment systems operators such as Stripe, PayPal, Amazon Pay, Klarna and V12 Retail Finance (To process payments, manage financial transactions, and prevent fraud);
  • our delivery provider, Royal Mail and dispatch label provider, Click and Drop (To deliver products to you and manage delivery logistics);
  • our existing or potential agents or business partners (To facilitate business operations, partnerships, and strategic collaborations);
  • sponsors or promoters of any promotions or competition we run (To administer promotions, contests, or competitions and distribute prizes to winners);
  • anyone to whom our business or assets (or any part of them) are, or may (in good faith) be, transferred (To enable the sale, merger, or restructuring of our business, including due diligence activities);
  • courts, tribunals and regulatory authorities, in the event you fail to pay for goods or services we have provided to you;
  • courts, tribunals, regulatory authorities and law enforcement officers, as required or authorised by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights; and
  • third parties to collect and process data, such as Google Analytics (To find out how Google uses data when you use third party websites or applications, please see www.google.com/policies/privacy/partners/ or any other URL Google may use from time to time), Facebook Pixel or other relevant analytics businesses; and
  • any other third parties as required or permitted by law, such as where we receive a subpoena.

Google Analytics: We have enabled Google Analytics Advertising Features including Remarketing Features, Advertising Reporting Features, Demographics and Interest Reports, Store Visits and Google Display Network Impression reporting. We and third-party vendors use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as Google advertising cookies) or other third-party identifiers together.

You can opt-out of Google Analytics Advertising Features including using a Google Analytics Opt-out Browser add-on found here. To opt-out of personalised ad delivery on the Google content network, please visit Google’s Ads Preferences Manager here or if you wish to opt-out permanently even when all cookies are deleted from your browser you can install their plugin here. To opt out of interest-based ads on mobile devices, please follow these instructions for your mobile device: On android open the Google Settings app on your device and select “ads” to control the settings. On iOS devices with iOS 6 and above use Apple’s advertising identifier. To learn more about limiting ad tracking using this identifier, visit the settings menu on your device.

Overseas transfers

Where we disclose personal data to the third parties listed above, these third parties may store, transfer or access personal data outside of the United Kingdom. The level of data protection in countries outside of the United Kingdom may be less comprehensive than what is offered in the United Kingdom. Where we transfer your personal data outside of the United Kingdom, we will perform those transfers using appropriate safeguards in accordance with the requirements of applicable data protection laws and we will protect the transferred personal data in accordance with this Privacy Notice. This includes:

  • only transferring your personal data to countries that have been deemed by applicable data protection laws to provide an adequate level of protection for personal data; or
  • including standard contractual clauses in our agreements with third parties that are overseas.

Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. For further information, see our data retention policy here.

Storage and security

We are committed to ensuring that the personal data we collect is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures, to safeguard and secure personal data and protect it from misuse, interference, loss and unauthorised access, modification and disclosure such as but not limited to:

  • Data Encryption
  • Secure Payment Processing
  • Access Control
  • Network Security Measures
  • Regular Security Audits and Vulnerability Assessments
  • Data Minimization and Anonymization
  • Regular Security Awareness Training
  • Incident Response Plan
  • Secure Data Disposal
  • Multi-Factor Authentication (MFA)

While we are committed to security, we cannot guarantee the security of any information that is transmitted to or by us over the Internet. The transmission and exchange of information is carried out at your own risk.

Cookies

We use cookies on our website from time to time, including to personalise content, ads and analyse our traffic. Cookies are text files placed in your computer's browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information. However, they do recognise you when you return to our online website and allow third parties, such as Google and Facebook and other advertising and analytics partners, to cause our advertisements to appear on your social media and online media feeds as part of our retargeting campaigns. Such third parties may combine the information from our cookies with other information you have provided to them or that they’ve collected from your use of their services. For more information about the cookies we use, and to change your cookie consent preferences, please see our Cookie Policy.

Links to other websites

Our website may contain links to other party’s websites. We do not have any control over those websites and we are not responsible for the protection and privacy of any personal data which you provide whilst visiting those websites. Those websites are not governed by this Privacy Notice.

Changes To This Privacy Notice

We keep our privacy notice under regular review to make sure it is up to date and accurate. We may change this Privacy Notice from time to time. We will notify you if we make a significant change to this Privacy Notice, by contacting you through the contact details you have provided to us and by publishing an updated version on our website.

Last updated on September 2024

Abelini’s Contact Details:

Post: Abelini Ltd, 154 Abercorn Crescent, HARROW, Middlesex, HA2 0PU, GB

Telephone: +44 (0) 2038051270

Email: [email protected]

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Consultation Form

Purpose and Lawful Basis for Processing

Our purpose for collecting personal data through the consultation form is to provide you with a personalized consultation experience, respond to your enquiries, and facilitate communication between you and our design consultants. We may also use your information to keep you informed about our products, services, and special offers if you have opted-in to receive such communications.

The lawful basis we rely on to process your personal data is Article 6(1)(b) of the UK GDPR, which allows us to process personal data when it is necessary for the performance of a contract or to take steps at your request prior to entering into a contract.

What We Need

We collect your name, email address, phone number, and details of your enquiry through this form. If you choose to upload a file, we will also collect the content of the file to better understand your needs.

Why We Need It

We need this information to provide you with the requested consultation service, respond to your questions, and facilitate further communication. Your contact details enable us to reach out to you with relevant updates, confirmations, or additional support as necessary.

What We Do With It

The information you provide will be used solely to manage your consultation request, respond to your enquiry, and maintain communication throughout the consultation process. If you agree, we may also send you promotional materials or updates about our products and services. We do not share your data with third parties for marketing purposes without your explicit consent.

How Long We Keep It

We retain your personal data for as long as is necessary to fulfill the purpose for which it was collected, including meeting any legal, accounting, or reporting obligations. For detailed retention periods, please refer to our retention schedule in our Privacy Notice.

What Are Your Rights?

You have the right to access, correct, or delete your personal data. You can also object to or request the restriction of processing your data in certain circumstances. To exercise your rights, please contact us at [email protected].

Do We Use Any Data Processors?

Yes, we may use third-party service providers to assist with managing the consultation booking and communication process. All data processors are selected carefully to ensure they comply with data protection regulations and maintain the security of your personal data.

For further information on how we handle your personal data, please review our Privacy Notice.

If you have any concerns or questions about how we process your personal data, please contact us using the details provided.

Appointment Booking

Purpose and Lawful Basis for Processing

Our purpose for collecting personal data during the appointment booking process is to facilitate the booking of appointments, respond to your queries, and provide you with services tailored to your needs. Additionally, we may use your contact information to send relevant updates or promotional offers about our products and services if you have opted-in to receive such communications.

The lawful basis we rely on to process your personal data is Article 6(1)(b) of the UK GDPR, which allows us to process personal data when this is necessary for the performance of a contract or to take steps at your request prior to entering into a contract.

What We Need

We require your personal information such as your name, email address, and contact number during the booking process. We also collect details about your preferences for the type of service you are interested in (e.g., viewing, collection, or drop-off).

Why We Need It

We need this information to confirm your appointment, provide the requested service, and contact you about any changes or updates regarding your booking. We may also use your contact details to provide you with customer service, answer your queries, and, if applicable, send you information on promotions or events.

What We Do With It

The personal data collected will be used to manage your booking, provide the services requested, and communicate with you regarding your appointment. If you have opted to receive marketing communications, your data will also be used for sending updates and promotional offers. We do not share your data with third parties for marketing purposes unless you have given your explicit consent.

How Long We Keep It

We retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. For details on specific retention periods, please refer to our retention schedule available in our Privacy Notice.

What Are Your Rights?

You have the right to request access to, correction of, or deletion of your personal data. You may also object to or request the restriction of processing your data in certain circumstances. To exercise your rights, please contact us at [email protected].

Do We Use Any Data Processors?

Yes, we use third-party service providers to assist with managing appointments and ensuring the smooth operation of the booking process. These processors are carefully selected and comply with data protection regulations to safeguard your information.

For more information on how we handle your personal data, please review our Privacy Notice.

If you have any questions or concerns about how we process your personal data, please contact us at the provided contact details.

Secure Checkout

Purpose and Lawful Basis for Processing

Abelini Limited collects and processes your personal data during the checkout process to fulfill your order, provide delivery updates, and ensure secure payment processing. We may also use your information to send you order updates, special offers, and promotional materials if you consent.

The lawful basis we rely on to process your personal data is Article 6(1)(b) of the UK GDPR, which allows us to process personal data when it is necessary for the performance of a contract with you.

What We Need

We require personal information including your name, email address, mobile number, and billing/shipping address to process your order. Payment information will also be collected during the checkout process to facilitate payment.

Why We Need It

Your data is necessary for the completion of the purchase process, including verifying your identity, processing payment, and delivering your order to the specified address. Contact information is used to provide order updates and address any queries related to your purchase.

What We Do With It

The personal data collected during the checkout process is securely stored and only used for processing your order, managing your account, and sending you promotional materials if you have opted in. We share necessary information with payment processors and delivery services to complete your transaction and delivery.

How Long We Keep It

Your personal data will be retained for as long as needed to fulfill the purposes outlined in this notice, including any legal or reporting requirements. For specific retention periods, please refer to our retention schedule.

What Are Your Rights?

You have the right to access, correct, or request the deletion of your personal data held by us. If you have opted to receive promotional materials, you can unsubscribe at any time by contacting us or using the unsubscribe link provided in the communications.

Do We Use Any Data Processors?

Yes, we use third-party processors such as payment gateways to process your payments and logistics providers to manage delivery. All third-party processors are vetted to ensure compliance with UK GDPR standards.

For further information on how we manage your data, please see our Privacy Notice.

Claim Free Return & Save Shopping Cart

Purpose and Lawful Basis for Processing

Abelini Limited collects your name and email address when you use the "Claim Free Return & Save Shopping Cart" feature to send you a unique code associated with your saved cart and to offer a free return on your order.

The lawful basis we rely on to process your personal data is Article 6(1)(b) of the UK GDPR, which allows us to process personal data when it is necessary for the performance of a contract or to take steps at your request before entering into a contract.

What We Need

We require your name and email address to generate and send you a unique code related to your saved shopping cart and to manage the free return offer on your order.

Why We Need It

This information enables us to provide you with a personalized shopping experience, allowing you to save your cart for future reference and facilitate a smoother return process if needed.

What We Do With It

Your name and email are used to generate your unique cart code and communicate with you regarding your saved cart and free return eligibility. We securely store this data and do not share it with third parties unless you have opted to receive other communications from us.

How Long We Keep It

We retain your personal data for as long as necessary to provide the service or until you opt out. For more detailed information about our data retention policies, please see our retention schedule.

What Are Your Rights?

You have the right to access, correct, or request deletion of your data at any time. If you wish to change your preferences or unsubscribe, you can contact us directly or use the options provided in our emails.

Do We Use Any Data Processors?

Yes, Abelini Limited may use third-party processors to facilitate this feature. These processors are required to comply with UK GDPR regulations to protect your data.

For more information on how we manage your data, please see our Privacy Notice.

Complete The Look

Purpose and Lawful Basis for Processing

Abelini Limited collects your full name and email address when you use the "Complete The Look" feature to send you personalized matching product suggestions directly to your email.

The lawful basis we rely on to process your personal data is Article 6(1)(b) of the UK GDPR, which allows us to process personal data when it is necessary for the performance of a contract or to take steps at your request before entering into a contract.

What We Need

We need your full name and email address to send you curated product suggestions that match your selected items, enhancing your shopping experience.

Why We Need It

We collect this information to provide you with customized product recommendations that help you complete your look. This data allows us to tailor our suggestions to better meet your needs and preferences.

What We Do With It

Your full name and email address are used solely to deliver matching product suggestions to your inbox. This information is securely stored and is not shared with third parties, unless you have opted into receiving other promotional communications from us.

How Long We Keep It

We retain your contact information only as long as necessary to provide you with the requested service or until you decide to unsubscribe from receiving recommendations. For detailed retention policies, please refer to our retention schedule.

What Are Your Rights?

You have the right to access, correct, or request the deletion of your personal data at any time. You can manage your communication preferences by contacting our customer support team or using the unsubscribe option in our emails.

Do We Use Any Data Processors?

Yes, we may use third-party service providers to facilitate the delivery of product suggestions. These processors are obligated to adhere to UK GDPR standards and ensure the confidentiality of your data.

For more information on how we manage your data, please see our Privacy Notice.

Subscription

Purpose and Lawful Basis for Processing

Our purpose for collecting personal data through the subscription form is to send you updates, special offers, promotional materials, and relevant information about our products and services.

The lawful basis we rely on to process your personal data is Article 6(1)(a) of the UK GDPR, which allows us to process personal data based on your consent.

What We Need

We collect your name and email address when you subscribe to our newsletter. This information helps us identify you and communicate with you effectively.

Why We Need It

We need this information to provide you with the updates and promotional content you have subscribed to. Your contact details are essential for sending you relevant information and keeping you informed about our latest offers.

What We Do with It

We use the personal data you provide to send you email communications related to your interests and preferences as indicated by your subscription. We may also analyze your engagement with these communications to improve our marketing strategies. We will never share your data with third parties for their own marketing purposes without your explicit consent.

How Long We Keep It

We will retain your personal data until you choose to unsubscribe from our mailing list. You can unsubscribe at any time by clicking the unsubscribe link at the bottom of our emails or by contacting us directly at [email protected].

What Are Your Rights?

You have the right to withdraw your consent at any time, access your personal data, request rectification, restrict processing, and request deletion of your data. If you wish to exercise any of these rights, please contact us at [email protected]. For more information on your rights, please see ‘Your rights as an individual’ on our website.

Do We Use Any Data Processors?

Yes. We use Mailchimp to manage our email marketing and communications. Mailchimp processes your data on our behalf and is obligated to keep it secure and use it only for the purpose of providing this service to us.

Jewellery Gift Finder

Purpose and Lawful Basis for Processing

The purpose of collecting your personal data during the Jewellery Gift Finder process is to provide you with personalized gift recommendations based on your answers.

The lawful basis we rely on is Article 6(1)(f) of the UK GDPR, which allows us to process personal data for our legitimate interests, specifically to enhance your user experience and help you find suitable jewellery gifts.

What We Need

We may collect your quiz responses, including preferences and choices about jewellery styles and preferences, which are non-identifiable but relevant to the recommendations.

Why We Need It

We need your answers to tailor our jewellery recommendations to suit the preferences of the intended recipient. This helps us provide a more relevant and enjoyable shopping experience.

What We Do With It

Your responses are used solely to generate jewellery suggestions based on the quiz outcomes. This data is not linked to any personal identifying information unless you opt-in for further personalized offers or marketing.

How Long We Keep It

Your quiz responses are stored temporarily and anonymized for immediate use only. They are deleted after use and not retained in any personally identifiable format.

What Are Your Rights?

As we process non-identifiable data, your rights remain protected. If you choose to provide additional identifiable information (e.g., opting into further communications), you have the right to access, correct, or request the deletion of your data.

Do We Use Any Data Processors?

We use an internal processing system to handle your responses securely and responsibly. No third-party processors are involved in this quiz feature.

For more information on our data practices, please refer to our full Privacy Notice.

Live Chat

Purpose and Lawful Basis for Processing

Our purpose for collecting personal data through the live chat feature is to respond to your inquiries, provide customer support, and improve our services.

The lawful basis we rely on to process your personal data is Article 6(1)(b) of the UK GDPR, which allows us to process personal data when it is necessary for the performance of a contract or to take steps at your request before entering into a contract.

What We Need

We may collect your name, email address, and any other personal data you choose to share with us via the live chat feature. If you choose to log in via social media accounts, we may also collect the associated email address and public profile information from those platforms.

Why We Need It

We need this information to identify you, respond to your queries, and provide the assistance you request. This helps us to handle your inquiries effectively and improve our overall customer service experience.

What We Do with It

The information you provide will be used solely to respond to your inquiries and provide support. We may also use aggregated and anonymized data to enhance our services. We do not share your personal data collected through the live chat feature with third parties, except as required by law.

How Long We Keep It

We will retain the personal data collected through the live chat feature for a maximum of 12 months after the last interaction, unless a longer retention period is required or permitted by law. This is to ensure we can address any follow-up queries and improve our service.

What Are Your Rights?

You have the right to access, rectify, or erase your personal data, restrict processing, object to processing, and request data portability. If you have any concerns about how your data is processed via the live chat feature, please contact us at [email protected]. For more information on your rights, please refer to ‘Your rights as an individual’ on our website.

Do We Use Any Data Processors?

Yes. We use Zendesk to provide the live chat service on our website. Zendesk may process your data on our behalf to facilitate the chat service, but they are not permitted to use your data for their own purposes.

Order My Free Ring Sizer

Purpose and Lawful Basis for Processing

The purpose of collecting your personal data during the Free Ring Sizer order process is to ensure the correct delivery of the ring sizer and to provide you with a tailored service.

The lawful basis we rely on is Article 6(1)(b) of the UK GDPR, which allows us to process personal data when it is necessary for the performance of a contract.

What We Need

We will collect your name, mobile number, email address, and address details to process your request for a free ring sizer.

Why We Need It

We need this information to send you the ring sizer kit to your address and communicate any updates regarding your order.

What We Do With It

The information you provide will be used solely to fulfil your order and for any necessary follow-up communications. Your data will not be used for marketing purposes unless you have opted in to receive further communications from us.

How Long We Keep It

Your data will be retained only for as long as necessary to process your order and handle any follow-up or queries. It will then be securely deleted in accordance with our retention policy.

What Are Your Rights?

You have the right to access, correct, or request deletion of your personal data. For more information on your rights, please refer to our Privacy Notice.

Do We Use Any Data Processors?

Your personal data is processed securely within our internal systems and will not be shared with any third parties unless required by law or for service fulfilment.

For more detailed information on our data practices, please see our full Privacy Notice.

Registration

Purpose and Lawful Basis for Processing

The purpose of collecting your personal data during the registration process is to create your account, provide access to our services, and manage your interactions with Abelini Limited.

The lawful basis we rely on is Article 6(1)(b) of the UK GDPR, which allows us to process your personal data when it is necessary for the performance of a contract or to take steps at your request before entering into a contract.

What We Need

We collect your first name, last name, email address, mobile number, and password during the registration process to create and manage your account.

Why We Need It

We need this information to authenticate your identity, provide you with access to our services, send you important updates related to your orders, and ensure that we can contact you if necessary.

What We Do With It

Your personal data will be securely stored in our systems and used solely for the purpose of account creation, maintenance, and service delivery. We may also send you promotional materials if you opt in to receive them.

How Long We Keep It

We will retain your personal data for as long as your account is active or as needed to provide you with our services. If you choose to close your account, your data will be securely deleted in line with our retention policy.

What Are Your Rights?

You have the right to access, correct, or delete your personal data. You may also object to or restrict certain types of processing of your data. For more information on your rights, please see our Privacy Notice.

Do We Use Any Data Processors?

Your data is processed within our secure systems. We may use third-party processors to assist with account management or service delivery, ensuring that all such processors comply with data protection regulations.

For further information on how we manage your data, please see our full Privacy Notice.

Save My Basket

Purpose and Lawful Basis for Processing

Abelini Limited collects your email address when you use the "Save My Basket" feature to provide you with a unique basket code that allows you to recall your basket and continue shopping at any time.

The lawful basis we rely on to process your personal data is Article 6(1)(b) of the UK GDPR, which allows us to process personal data when it is necessary for the performance of a contract or to take steps at your request before entering into a contract.

What We Need

We need your email address to send you the unique code for retrieving your basket. This information is essential to ensure that you can easily access your saved items at a later time.

Why We Need It

We need your email address to communicate the unique basket code that is generated for you. This code will be used to recall your saved basket in our system, ensuring that your selected items remain available when you return to complete your purchase.

What We Do With It

The email address you provide is used solely to send you the basket code and is stored securely in our system. Your data is not used for any other purposes unless you have explicitly opted into receiving promotional communications.

How Long We Keep It

Your email address and associated basket code will be kept for as long as necessary to allow you to access your saved basket or until the basket is deleted from our system. For detailed information about our data retention policies, please refer to our retention schedule.

What Are Your Rights?

You have the right to access, correct, or request deletion of your personal data held by us. If you wish to manage or remove your saved basket, please contact our customer service team.

Do We Use Any Data Processors?

Yes, we may use third-party service providers to manage the delivery of the unique basket code to your email address. These processors are required to comply with UK GDPR standards.

For further information on how we manage your data, please see our Privacy Notice.

Send Us a Message

Purpose and Lawful Basis for Processing

The purpose of collecting your personal data when you use the "Send Us a Message" form is to respond to your enquiries and provide you with the necessary assistance.

The lawful basis we rely on is Article 6(1)(f) of the UK GDPR, which allows us to process personal data when it is necessary for our legitimate interests, such as responding to customer enquiries.

What We Need

We collect your name, email address, and any other details you provide in your enquiry to process your request and respond effectively.

Why We Need It

We need this information to identify you, respond to your message, and provide you with relevant information or assistance regarding your enquiry.

What We Do With It

Your data will be used solely to respond to your enquiry and will not be shared with third parties unless required for service provision or by law.

How Long We Keep It

We will retain your data for as long as necessary to handle your enquiry and follow up as required. It will be securely deleted once no longer needed, according to our retention policy.

What Are Your Rights?

You have the right to request access, correction, or deletion of your personal data. For more information on your rights, please refer to our Privacy Notice.

Do We Use Any Data Processors?

Your data is processed internally within our secure systems. We do not use third-party processors for this service unless necessary to fulfil your request or required by law.

For more details on how we handle your data, please see our full Privacy Notice.